We had a blast at Natural Products Expo West this past weekend! The annual convention, which connects natural-product entrepreneurs with retailers and distributors, boasts over 1 million square feet, more than 2,600 exhibitor booths and samples of everything from organic skin cream to gluten-free granola. The event isn’t open to the public but, as media, we were lucky enough to snag our spots and are here to report back on some of the latest emerging health and ingredient trends.
So, what can you expect to land in your supermarkets this year? Here’s a breakdown of what we saw:
Protein is popping up EVERYWHERE.
Products now go way beyond whey, with innovative and higher-quality protein sources such as crickets (!!!), beans, peas and grass-fed meat. Even pasta gets a protein boost from lentils, chickpeas and peas.
Probiotics are still hot.
The “friendly” bacteria that promotes gut health can be found in chocolate, cold-pressed juices, kombucha, yogurt and more.
Chia is having a moment.
Our favorite super seed takes center stage in everything from jams and gourmet nut butters to gluten-free granola, baking mixes and Himalania organic chocolate-covered chia seeds in milk and dark varieties. Other seeds—such as sprouted pumpkin and watermelon—are also taking root.
Bone broth is big.
The protein- and nutrient-dense broth made by slow-simmering animal bones is now available in ready-to-eat, single-serving packages. Pacific Foods’ organic chicken with ginger bone broth contains 9 grams of protein and 40 calories per serving.
Water is flooding the market.
Move over, coconut water, and make way for these fresh new players: maple water, watermelon water, almond water, olive water, birch water, cactus water and artichoke water. Yes, artichoke water is happening. So too is a new line of caffeinated waters from Avitae USA, which comes in flavors such as pomegranate acai, tangerine, strawberry guava and more.
So, what do you think? Excited about these trends or could you do without? What would YOU like to see more of?
Drop us a note in the comments!